Digital Marketing Strategist | Political Communicator
Resume
About Cody Clendenen
I’m a digital marketer and political strategist who believes that storytelling isn’t just an art, it’s a strategy.
With experience in digital campaigns, managing multi-platform content, and building online communities for mission-driven organizations, I’ve seen firsthand how the right message can cut through the noise, mobilize people, and spark real change.
From helping grow To Write Love on Her Arms’ social reach to over 36 million annually, to producing content that drives both clicks and conversations, my work sits at the intersection of strategy, storytelling, and advocacy. I’ve helped lead social media, email, SMS, video, and podcast content strategies that don’t just look good, they deliver results and move people toward action.
At my core, I’m driven by the belief that behind every issue, campaign, or piece of content, there are people with stories that deserve to be heard. My passion is helping causes, campaigns, and movements tell those stories in ways that build power, foster belonging, and create impact.
Skills
Social Media Management Video Production Content Creation Creative Writing Digital Marketing Event Coverage Fundraising
Photoshop Lightroom InDesign Premiere Pro Sprout Social Hootsuite Google Analytics Meta Business Suite Klavyio Mail Chimp Pardot
Hootsuite | Social Media Certification
Hootsuite | Platform Certification
Google | Google Ads Search Certification
Google | Google Ads - Measurement Certification
Google | Google Analytics for Beginners
Expertise
Certifications
Work Experience
2023 - 2024
Digital Marketing Coordinator | To Write Love on Her Arms
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Scheduled daily content across 8 social platforms, driving an annual reach of 36 million and increasing follower growth by 18%.
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Built and executed email and SMS campaigns via Klaviyo, along with contributing to segmentation strategies that boosted click-through rates by 41.6%.
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Recorded and edited a branded podcast series, including full-length episodes and short-form social video cuts to expand audience reach.
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Created, edited, and optimized daily short-form video content for TikTok, Instagram Reels, and YouTube Shorts, enhancing engagement across platforms.
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Compiled comprehensive social media analytics reports to inform data-driven content and campaign strategies.
2022 - 2023
Digital Content Contractor | To Write Love on Arms
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Supported the coordination and creation of email and SMS campaigns using Klaviyo, contributing to content strategy and audience engagement efforts.
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Acted as a bridge between internship and coordinator role, providing flexible support across content, analytics, and digital marketing projects.
2022 - 2022
Social Media + Communications Intern | To Write Love On Her Arms
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Conceptualized and launched a short-form video series that generated millions of organic views, significantly increasing brand visibility.
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Managed daily community engagement by responding to supporter messages and comments across all social platforms.
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Edited multiple short-form videos weekly, optimizing for platform-specific trends and audience behavior.
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Scheduled daily in-app content, ensuring consistent brand messaging and timely posts.